ORDINARY. started with an Ordinary Bitter.
An English Ordinary Bitter is a real style: low strength, plenty of malt, a clean bitter finish. A pint you can have more than one of. We liked that the word was already on the beer.
So the brewery took the name and the attitude. Six beers, each one a flat colour and a code, the way paint is sold. You learn the system once, then you just ask for the green one.
We'd rather make beer people drink than beer people explain. No tasting essays, no mascots, no hops on the label.